Comparison · Juicy vs Triple Whale

Juicy vs Triple Whale (2026): Pricing & a Cheaper Alternative

A fast, honest breakdown of pricing and features, so you know which tool fits your store before you switch.

Quick answer: Juicy is a focused profit-tracking tool for Shopify, with a free plan and then $29 or $49/month. Every Juicy plan lists the same feature access, including ad attribution. Triple Whale is a broader AI marketing and attribution platform, with Foundation from $219/month. That price scales with GMV.

Try Juicy free on the Shopify App Store

Juicy dashboard

Triple Whale dashboard

At a glance

	Juicy	Triple Whale
Ad attribution	Included on every plan	Full multi-touch from $219/mo
Starting price	Free (up to 50 orders/mo)	Free (basic tracking only)
First paid plan	$29/mo	From $219/mo (Foundation)
Top plan	$49/mo	$749/mo (Automate), custom pricing above that
Pricing model	Based on order volume	Based on store GMV and feature tier
Annual price	Not offered	Foundation is also $2,190/yr. Pricing scales with GMV
Shopify rating	4.9★ (100 reviews)	4.0★ (91 reviews)
Launched	April 2025	December 2020
Core focus	Shopify profit tracking (COGS, shipping, fees)	AI marketing, attribution, and campaign automation

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Last verified 9 Oct 2026, against both companies' pricing pages · We built Juicy. Figures below are sourced directly from both companies' pricing pages

Why merchants choose Juicy

✓Real free plan, no card required, full profit-tracking features included
✓Same feature set on every tier, no $749/mo jump to unlock automation
✓Purpose-built for accurate profit per order: COGS, shipping, fees, taxes
✓AI insights via Shopify's Sidekick, plus its own MCP connector to connect ChatGPT, Claude, and more
✓11 languages supported, Triple Whale's interface is English only

Feature comparison

Feature	Juicy	Triple Whale
Profit & COGS tracking	✓Core focus, with shipping rules and historical margin lock-in, every plan	!Basic profit insights as one feature within a much broader analytics suite
Ad attribution	✓Meta, Google, TikTok, Snapchat, Pinterest, Microsoft Ads, and AppLovin, on every plan	!First and last-click on Free, full multi-touch attribution needs Foundation (from $219/mo)
AI assistant	✓Built into Shopify's AI Sidekick, plus its own MCP connector to connect ChatGPT, Claude, and more, every plan	!Moby AI operator, but automations and autonomous actions need Automate ($749/mo)
Marketing mix modeling & incrementality testing	–Not currently offered	✓Compass, included on Enterprise (custom pricing)
Ad creative generation	–Not currently offered	✓Image and video generation, Automate plan and up
Multi-store	✓Combined dashboard across stores, every plan	–Not clearly advertised as a standard feature

Same campaigns, nearly identical numbers

We ran the same ad campaigns through both platforms side by side. Juicy's URL-parameter attribution tracked purchases and ROAS within single-digit percentage points of Triple Whale's, on campaigns ranging from a dozen to under fifty orders. The tracking methodology is different; the accuracy it produces is not. The gap between Juicy at $29/month and Triple Whale Foundation from $219/month is what's actually different here.

Side-by-side comparison of the same three ad campaigns tracked by Triple Whale and Juicy, showing nearly identical purchase counts and ROAS despite Triple Whale starting from $219/month versus Juicy's free, then $29 to $49/month plans

Same three campaigns, tracked independently by Triple Whale (top) and Juicy (bottom).

Pricing

Juicy

Free plan

Free

Up to 50 orders/month
Full feature access

Starter

Growth stores

$29 / mo

Up to 500 orders/month
Full feature access
7-day free trial

Advanced

Scaling teams

$49 / mo

Above 500 orders/month
Full feature access
7-day free trial

Every plan, including Free, gets the same features. You only pay more as your order volume grows.

Triple Whale

Free

$0/mo

Accurate tracking, blended ROAS

Triple Pixel, first and last-click attribution, post-purchase survey, AI visibility insights

Foundation

$219/mo

From $219/mo, or $2,190/yr. Scales with GMV

Multi-touch attribution, custom dashboards, SQL editor, Moby AI operator

Automate

$749/mo

Scales with store GMV

Moby automations, Moby Specialists, ad creative generation, autonomous campaign actions

Enterprise

Custom

Contact sales

Compass (MMM + incrementality + MTA), multi-brand reporting, SOC 2, dedicated support

Triple Whale's paid plans are priced by a combination of store GMV and feature tier, so the exact monthly cost can run higher than the listed starting price. Foundation starts from $219/mo, or $2,190/yr.

Juicy is a good fit if:

✓You want accurate profit numbers (COGS, shipping, fees) without paying for a full marketing AI suite
✓You're a smaller or mid-size store and don't need enterprise-scale attribution modeling
✓You want the same features on every plan, including free

Where Triple Whale does more

In the interest of transparency: Triple Whale is built for a different, broader job than Juicy. It offers marketing mix modeling and incrementality testing (Compass), AI-driven ad campaign automation and creative generation (Moby), and 60+ integrations across the wider ecommerce stack. It's also been around longer, live since 2020. That breadth is why paid plans start much higher than Juicy's $29 and $49 plans.

FAQ

Is Triple Whale more expensive than Juicy?

Yes, significantly. Triple Whale's Free plan has no cost, but its first paid tier (Foundation) starts from $219/month, or $2,190/year, and pricing scales with GMV. Its Automate tier is $749/month. Juicy's most expensive plan is $49/month, and its free plan includes the same feature access as paid plans, up to 50 orders/month.

Does Juicy do what Triple Whale's Moby AI does?

Not exactly, they're built for different jobs. Triple Whale's Moby is a broad marketing AI agent that manages ad campaigns, writes emails, and generates creative. Juicy's AI integration, through Shopify's Sidekick and its own MCP connector for ChatGPT and Claude, is focused specifically on answering questions about your profit and ad performance, not running campaigns for you.

Which one should I choose for my Shopify store?

If you specifically need accurate profit tracking (COGS, shipping, fees, taxes) without a large monthly bill, Juicy is built for exactly that. If you need marketing mix modeling or AI-driven campaign automation across a large ad budget, Triple Whale's Foundation (from $219/mo), Automate, or Enterprise plans cover that, at a higher price.

Comparison last verified 9 Oct 2026, against the Triple Whale Shopify App Store listing and Juicy's listing. Pricing and features change. Check both companies' current pages before making a decision.

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Also comparing tools? See how all the top Shopify profit apps compare, or look at Juicy Profit Analytics. See also Juicy vs TrueProfit and Juicy vs GoProfit. Or see how Juicy's Total Sales number is calculated.